Rebel Oats

Oatmeal gets a bad rap. The morning grain sold in a beige packet is not everyone’s go-to meal. Rebel Oats wants to change that. Free of gluten, dairy, sugar, and preservatives, their intention is to highlight that oatmeal doesn’t have to be boring just because it uses simple (delicious) ingredients. My goal was to communicate just that. Simplicity and boldness. The daring brand identity and straightforward packaging represents their philosophy: It’s oatmeal. And it’s really good.